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Digital Workshop
01Arrival
Room 01: Arrival

DW-002

Hudson Insurance

Underwriters don’t think about applications. They think about policies. The workspace they inherited forced them to navigate software instead of staying focused on the work itself. This redesign reorganized the experience around the policy being written.

Industry
Agricultural Insurance
Client
Hudson Insurance Group
Product
Internal Underwriting Platform
Prototype
Available
FIG. 01The Existing WorkspaceThe original application separated related information across multiple pages, requiring underwriters to move between screens to complete a single task.
02The World
Room 02: The World

Every screen required another transition. Information already existed, but it lived behind separate pages, separate navigation, and repeated context changes. The software organized itself around features instead of the underwriter’s workflow.

FIG. 02The insured listEach insured already has work in progress. The list shows who needs attention next.

The application already contained the information underwriters needed. The problem wasn’t missing functionality. It was fragmentation. Every transition interrupted the policy being written and forced users to rebuild context.

  1. One workflow required repeated movement between separate application pages.

  2. Important policy information remained available, but never together when it was needed.

03Evidence
Room 03: Evidence

The original table reflected how the application organized information. The redesign began by asking a different question: what if the policy became the center of the workspace instead?

FIG. 03The Prior PatternThe original table organized information successfully, but it required underwriters to leave the current policy whenever they needed additional context.
FIG. 04The WorkspaceInformation previously spread across multiple pages became available together around the policy being written.
04Insight
Room 04: Insight

The redesign focused on preserving context instead of increasing navigation. Every decision supported keeping the underwriter inside the policy rather than moving through the application.

FIG. 05In turn, then at onceThe old workflow asked people to switch between finding work and doing work. The new workspace keeps both visible at the same time.

  1. Keep the work centered on the policy.

    The interface should move around the policy. The underwriter shouldn’t have to move around the interface.

  2. Reduce navigation without reducing information.

    Related information stayed available together so users could answer questions without leaving the current workflow.

05Interactive Prototype
Room 05: Interactive Prototype
Open the Workspace

Switch between insureds.Notice that nothing resets.

06Reflection
Room 06: Reflection

Looking back, the redesign wasn’t really about dashboards. It was about recognizing that underwriters think in policies, not application pages. Once the software reflected that mental model, navigation became something users rarely had to think about.

07Continue the Collection
Room 07: Continue the Collection

Every product has a structure underneath its interface. Hudson reinforced something I’ve seen throughout my career: when software organizes itself around the work instead of around its own navigation, complexity begins to disappear. The redesign wasn’t about building a better dashboard. It was about making the application fade into the background so the policy could stay at the center.

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